Certified Weight Loss Expert for Women 40+ & Co-Founder of BFF LLC
Dougmary Esquijarosa, known as Doucky, is a certified Weight Loss Coach, Menopause Coach Specialist, and GLP-1 Coach Specialist.
She’s also the co-founder of Become Fit Forever (BFF). Since 2017, she has helped hundreds of women, especially moms and women over 40, lose stubborn weight, balance their hormones, and build healthy, sustainable lifestyles without giving up the foods they love.
Doucky’s journey began from a place many women know all too well—overwhelmed, unwell, and unsure where to start. She struggled with gastritis and other health issues, while her husband’s health was also declining. To make things even harder, she didn’t know how to cook, making it difficult to manage their family’s nutrition.
Everything changed after her daughter was born. That moment lit a fire in her to break the cycle and create a healthier future for her family. Fueled by love and determination, she immersed herself in learning about nutrition, movement, and sustainable habits. Along the way, she transformed her own life, healing her health issues, losing 23 pounds, and learning to nourish her body, all while enjoying real, flavorful food.
Today, Doucky empowers women around the world, especially those in perimenopause and menopause, to regain their confidence, restore their energy, and create strong, healthy bodies that last.
Certified Weight Loss Expert for Women 40+ & Co-Founder of BFF LLC
Kausar Rasul is a weight loss coach (PN1, Hormone Expert, Perimenopause Specialist), macros expert (PN1, Hormone Expert, Perimenopause Specialist), and co-founder of Become Fit Forever (BFF). Since 2014, she has guided hundreds of women—especially busy moms and women over 40—to lose weight without extreme dieting and finally feel like themselves again.
Her journey began long before motherhood. As a teenager, Kausar struggled with her weight and tried it all—Weight Watchers, Jenny Craig, intermittent fasting—you name it—but the weight always came back. After having two kids, she found herself 35 pounds overweight and dealing with chronic shoulder pain that seemed to appear out of nowhere.
Refusing to rely on another fad diet, Kausar dove deep into nutrition and fitness education, earning her PN1 certification, and specializing as a hormone and perimenopause expert. What she learned transformed her life: by properly fueling her body, she not only eliminated her pain but also lost 38 pounds—while still enjoying her favorite foods.
Today, Kausar’s mission is to help moms and women over 40 realize they can be strong, confident, and in the best shape of their lives—at any age. Through a combination of science-based nutrition, strength training, and mindset strategies, she empowers women to achieve sustainable results without sacrificing joy or flexibility.
After years of trial, error, and personal transformation, we knew we had something bigger to offer. In 2018, we officially joined forces to launch Become Fit Forever (BFF),a fitness and nutrition coaching program created for women, by women who truly understand the journey.
We started small, hosting fitness classes for moms with on-site childcare, and quickly grew into a thriving community of women ready to ditch fad diets, feel strong again, and take control of their health for good. With real nutrition coaching, sustainable habits, and ongoing accountability, our BFF method has helped over 1,000 women, especially those over 40, lose weight, balance their hormones, and finally feel like themselves again.
We believe weight loss doesn’t have to be extreme to be effective. You don’t have to give up your favorite foods, spend hours in the gym or kitchen, or sacrifice your lifestyle to see real results. It’s about finding a rhythm that works for you, one that fits into your life, not takes over it.
And after nearly a decade of building a successful coaching business from the ground up, we expanded our mission. In 2025, we launched BFF Media to support fellow mompreneurs in growing their personal brands and businesses with heart, clarity, and confidence, just like we did.
Whether you’re here to transform your body, your business, or both, we’re so happy you found us!
Give it a test drive
“BFF was excellent in supporting me and holding me accountable while I worked on meeting my health goals. The BFF community is warm and supportive and the coaches have designed a solid plan for weight loss, including personalized alterations to suit everyone’s lifestyle needs. I highly recommend Kausar and Doucky.”
“I have been working with Doucky since two years ago.She taught me a lot and taught me how I can manage my nutrition. Become Fit forever gave me an amazing tools I grateful to be able to use not only for me but to teach my children as well. Thank you guys !!!”
“This program works! It was all that I was looking for, and more! I learned how to eat healthier (still eating what I like to eat) In a few steps they help you understand how living a healthier life (eating better, sleeping more, drinking more water, and walking) will be reflected in your body.
“What a great journey with Coach Doucky. This has been a great way to identify your food intake patterns and and learn how to remove or improve those little things that increasingly cause your weight problems. It has been a short period so far but I’ve seen positive results. Coach Doucky helps you to get back on track whenever you divert from your goal and reminds you that this is a lifestyle. I feel more energetic and I am more mindful of what I do to my body everyday.”
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